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I’ve been trying out Lóréal’s latest offer for flirty, more pronounced eyes, “Renewal Lash Serum”. Also find out how you can WIN THE SERUM VIA TWITTER from the 29th to 31st of March 2010!This gel-like serum is the answer to Longer, Fuller, and Stronger lashes.

This serum has what L’oréal terms as two high-tech reactivating ingredients that boost the eyelashes. The first being a medley of Pro-Vitamin B5, Arginine and Pro-peptide that boost the supply of lash nutrients.

The second is Madecassoside (a common beauty component used in collagen strengthening) to prolong lash lifespan. This would mean that the lashes wouldn’t fall off so easily.

Two simple steps to using this serum. The “wand” is more like a curved flexible applicator. The first  step involves using the tip apply to the root of the lashes very much like an eyeliner. The second step is sweeping the whole length of the lashes with the curved end of the applicator. It is advised to use this twice daily (day and night) and it can even be used as a mascara base!

Freida Pinto, spokesperson for the Renewal Lash Serum demonstrates the 2-step procedure.

Applying it during the day would

i) protect the lashes from external aggressions

and ii) to ensure that the lashes are more lumnous and attractive.

At night it during the peak of cellular regeneration, it

i) encourages cellular renewal and

ii) balances the hormones for proper physiological balance

Do be careful when u apply tho, some bit got into my eyes (cause I was impatient thinking more would mean faster results) and it gave a very mild sting that is easily washed off with abit of water.

Although L’oréal recommends to use this product for 4 weeks to see the results, I’ve tried it for 3 weeks or so.

Before and After of Using Renewal Lash Serum by L'oréal

Just before my first application one of my eyelashes fell out (rawr!). But the difference from after religiously applying it day and night, I could see that my eyelashes are slightly longer and fuller. I’m now less concerned about lashes falling off after rubbing my eyes, removing my contacts and using eye makeup remover. Not bad eh? I’m gonna go ahead (and I have already) recommend this to those who want natural looking lashes, catch is that you’d have to stick to making sure the serum is used day and night for a month.

There also hv been a couple of positive reviews on YouTube and other overseas blogs where the product has been released earlier. Go look them up :)

From Monday to Wednesday (29th to 31st March), L’oréal will be giving away some of these Renewal Serums worth RM49.90 to my followers on twitter! Follow me on twitter @aprilyim and answer some simple questions with the tag #LorealLash. Tweets MUST INCLUDE the hashtag. Prizes limited to twitterers with a valid Malaysian Address.

Reminder to all protected accounts, you will need to unprotect your account for me to view your response tweets.

*Image rights of serum, logo and application demonstration: L’oréal Paris Malysia